![]() This summer, as the COVID-19 pandemic threatened to sink businesses like Lundy’s, she even managed to secure a $1 million investment-an incredible accomplishment that made the news just as video footage of George Floyd’s murder began sending shockwaves across the nation. When Black Girl Sunscreen’s ultra sheer SPF 30 made its debut in 2016, Lundy says it was met with “nothing but excitement and support.” From fawning profiles to praise on Reddit to launching a kids’ SPF 50 product to being stocked in Target stores across the nation, Lundy’s dream of creating a product that would convince someone like herself to use sunscreen clearly resonated with customers, too. Her response was typical of her headstrong approach to forging her own path: “We were like, ‘So? This is Black Girl Sunscreen, and we're not going to put it in there because we already know what damage it does.’” In addition to oxybenzone, she also got rid of octinoxate, parabens, silicones, and fragrances. When she decided to eliminate oxybenzone, a common ingredient that can potentially interfere with the endocrine system, she was told that it’s been used in sunscreen for twenty years. Early on, she knew that toxic ingredients had no place in the formula she wanted to create. Since Lundy was her own target customer, she relied on research and her own intuition when consulting with chemists and manufacturers. I've taken classes, I've done case studies, but when it comes to life, you need to make the mistake, fall, and get back up.” Though she had an MBA under her belt, she says, “You're not really taught how to run a business. “Being on this entrepreneur journey, you're really kind of self-taught,” she explains. Once Lundy’s mission had been set, she began schooling herself on the industry with a series of Google deep dives. ![]() But Lundy says that wasn’t the only reason for her reluctance to soak up the sun: “Other than that, I didn't embrace my complexion at that time.” She says the impetus to create Black Girl Sunscreen was therefore “twofold.” As she came to cherish her skin tone, Lundy wanted to create a product that protected it from sun damage and allowed it to glow-without white residue. On the one hand, applying the sunscreens that were readily available on the market was an unappealing proposition, due to the telltale streaky pallor that tends to show up on black and brown skin in particular. Growing up, sunscreen was never mentioned at home, and Lundy remembers being slathered in baby oil as an all-purpose skin salve/moisturizer/bug repellent. I wanted to make sure there was an awning, and that's where I'd post up.” Of her time spent in (or better yet, avoiding) the sun in the years before launching her own product, Lundy recalls, “I was that girl that, if I was at a pool party or some type of event, I was looking for shade. “It wasn't until I created Black Girl Sunscreen that I wore sunscreen-ever,” she says. – 2 p.m.As the founder of a much-lauded sunscreen brand, Shontay Lundy has a surprising confession to make. Limit time in the sun, especially from 10 a.m. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures, including: Spending time in the sun increases your risk of skin cancer and early skin aging. This nutrient-rich oil provides inflammation relief as well.Īpply liberally: 15 minutes before sun exposure reapply: after 80 minutes of swimming or sweating immediately after towel drying, at least every 2 hours Sun Protection Measures. Sun Flower Oil prevents skin irritation from sunburn and other skin irritants. ![]() ![]() Carrot juice has been known to even out acne breakouts too. Hydrating your skin is crucial to skin health and prevents wrinkles and fine lines.Ĭacao provides powerful anti-oxidants and evens out the complexion of your skin for a smooth, consistent skin tone.Ĭarrot Juice contains vitamin C which enables it to promote healing and even boost the level of melanin in the skin. Jojoba soothes and moisturizes the skin leaving it flawless while preventing acne. Not only using avocado oil, but eating avocado on a weekly basis can be very beneficial and necessary for your skin. Containing vitamin E and antioxidants is what makes avocado one of the hottest trends in the skin care industry. We Care About Your Skin, Black Girl Sunscreen is Infused with Key IngredientsĪvocado moisturizes, reduces signs of aging, and treats sunburns. We have created a sunscreen for every day use, filled with key ingredients, that will protect your skin from the sun and doubles as a moisturizing lotion.īlack Girl Sunscreen dries completely clear so it’s perfect to use before any outdoor activity or even under your favorite makeup products Sunscreen made by women of color for people of color, because we get sunburned too. ![]()
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